3. OUT TITLE We never fail to expect everything
from someone each time we meet; in an ideal sense we are all
virgins, and against all logic we hope to find a
destiny in every possible
face. They say that it has vanished, but
Art, or whatever we mean by Art, has penetrated
into every part of reality. It is in
museums, it is in galleries, but it is just as much in
debris, on walls, in the streets, in the
banality of everything made sacred without further forms
of preamble. It does not spy furtively on
reality; it follows it, it walks beside it. This makes
it impossible to judge a work by its
plastic qualities alone; it must be judged by its relation
to a particular aspect of reality. Art
seems thus to have retrieved a set of ethical
values, values that are not made visible
through language but by the position of the
artist, who is today able to recover the
privilege of dialogue with the social context only if
the artistic product can be collocated in
a social space that belongs to shared and public life, with instruments of language
that are part and parcel of the daily routine of production. The systems of art and
reality have become virtually identical, since there is no longer any distance
between power (art) and daily life. Humanity has freed itself of the great
narration, and the confused identity that once underlay the modern certainty of
self seems to have been reborn in an almost revolutionary form in the
person of the citizen. And the corpus of
knowledge that only a few years ago
self-sanctioned its status as the embodiment of
universal truth and power has been able to
survive only by allowing the other, namely the citizen, to speak in its
place. The subject that was claimed to have been abstracted from reality now has no
other alibi than that of its plain and simple
existence. An existence that can also be that of
the citizen-artist, the citizen-critic, the citizen-exhibitor, and when direct
responsibility is assumed for this survival, it comes easy to dream of the
definitive end of history. The best solution is to consider
everything as being completely unknown, and to stroll or lie down in the
woodland glades or on the grass and to start everything from the beginning
again. Today, creativity is a natural
condition of life, a general condition; and this is
the electromagnetic model of creativity.
Now language is becoming more and more mobile on a skein of networks. No longer
content to remain at the heart of the world, it
pushes up to the surface, because the network
teems with the powerful dynamics of interacting creativities that make
constant and subjective participation an
imperative. If the civilization of Ancient Greece,
having invented the alphabet and phonetic script, exploited the figure of the
artist to recover the perceptions of the senses and the expressiveness of art,
this is by now unnecessary, since we haveat our disposal a technology of
communication that starts from the alphabet but goes way beyond,
incorporating all the senses and broadening the horizons of creativity. It is as
if all this could make Peter Handke say: 'I no longer doubt art, although
I often do not want it. Many times I have caught myself taughing while I write, not
because what I was writing was particularly
funny, but because it seemed to me to be the
truth.' Rimini, february 1996 This text contains passages drawn from
Baudrillard, Bonito-Oliva, De Kerchhove, Parmesani and
Ponge, in a free adaptation by the author.

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